What will the Asda/Sainsbury's merger mean for the retail sector?

As the dust settles on the proposed Sainsbury's and Asda merger one of the core questions marketers will be thinking about is what does this mean for brand comms for the newly merged organisation.   So far, we understand that both brands will co-exist alongside the other Retail facias in the group - Argos and Habitat. In many ways this is great news. The businesses - whilst similar on many levels  not least in culture -&n