What, why and how: chatbots for brands

Chatbots look likely to be a cornerstone of many brands' marketing campaigns this year with the programs capable of generating automated engagement with consumers.
Able to sit within messaging apps and communicate when prompted, chatbots can serve a wide variety of roles; the Guardian is distributing news; Activision engaged fans with the Call of Duty Series, Domino's Pizza is accepting food orders, and KLM's flight assistant houses boarding pass and flight times. For creative brands w