What traditional marketers need to know about SEO

If you think SEO is a bag of tricks to rank first in Google, you are 10 years out of date.
Just as many SEOs and digital marketers seem to be unaware that brand advertising and creative campaigns are very much alive and well, traditional marketers need to know that digital channels and tools are now necessary in integrated marketing communications.
As a recent Searchmetrics study found, getting found in Google search results is more relevant than ever. Statista also projects the that SEO spendin