What this year's Cyber Weekend results can prepare us for in 2018

As the e-commerce world readies itself for the last push of 2017, in-house teams and agency partners alike will be finishing up their final rounds of Cyber Weekend number crunching.
With figures now emerging, everything points towards 2017 being another bumper year. Black Friday sales up. Cyber Monday sales up. People are both buying and spending more, and, perhaps most encouragingly for our sector, an increasing proportion are doing so online.
While it’s clear that the four-day period is