What the advertising industry can learn from television's most binge-watched shows

Can we make ad campaigns as binge-worthy as Game of Thrones or as anticipated as Season 2 of The Handmaid’s Tale?
Ask any digitally-savvy marketer and they’ll tell you the same old “insight”: Audience attention is at an all-time low. Content should be snackable. Commercials must make the most impact in the shortest amount of time.
Yet, conversely, streaming platforms have occupied the other end of digital media. The rise of Netflix, Hulu, and Amazon Video shows us that wh