What should a revamped BT brand look like?

Following its purchase of EE, sure enough it looks like BT is revamping its brand.
The new brand mark leaked this week suggests, if approved, a flatter, simpler, more mobile-friendly future identity for the brand. It’s the latest in a long line of brands which are simplifying their look, including Google, Deliveroo, Instagram and even Co-op.
We can only hope that bold moves on the surface signal positive change within the company. With the EE purchase still fresh, it’s interesting to