What Samsung can learn from Tylenol, Mattel and JetBlue as it grapples with Note 7 crisis

With the second recall of the Galaxy Note 7 and decision to halt production of the flagship device entirely, it’s an understatement to say that Samsung has hit a rough patch. A device that was intended to compete with the iPhone 7 is now off the shelf, allowing loyal Samsung fans to jump ship to Apple, or the new Google Pixel for that matter. This, just as Samsung was solidifying its place as a high quality smartphone manufacturer and serious competitor to Apple. Samsung executives need to