What RTB House plans to do with its new AI Marketing Lab

Adtech firm RTB House launched its AI Marketing Lab in May as part of its plans to expand its research and development across broader marketing areas. 
Explaining to The Drum why RTB House is launching Lab this year, Robert Dyczkowski, chief executive officer of RTB House says the lab represents larger investments for the company and an opportunity to develop game-changing solutions for the industry, as the adtech industry for the combined UK and US markets is estimated at US$34.3bn an