What mobile YouTube livestreaming means for brands willing to embrace the authentic

Following its announcement last summer and months of work refining the experience, YouTube has started rolling out live streaming on smartphones for creators with more than 10,000 subscribers.
“Big deal!” you might say. Facebook, Periscope and Instagram have made it seem normal to watch our friends showcasing their lives in real time and see news events unfold live. So why should I care that YouTube has now joined the party?
At first glance you might be right because after all, live