What McDonald’s has learned from its failed YouTube channel

As suddenly as it came, McDonald’s YouTube channel went and the restaurant has opened up about what went wrong during that 12 month period, particularly the challenges of simultaneously scaling content and generating earned media value.
The fast food chain was one the most high profile brands to enter the content space last September, after recognising that it wasn’t connecting with 16-24 year olds. Enter Channel Us, a YouTube channel presented by popular YouTube faces Oli