What matters in advertising this year

My favorite law is Amara’s Law. It says: "We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”. For this industry especially, it is apt as Adland loves to focus on embracing what’s next and ignores how we can use what we’ve had for a long time.
A huge part of my role at Zenith is advising people on what matters. It’s to find what we’ve not yet really digested the power of yet. It’s to ensu