What is advertising’s role in the climate crisis?

With both Cop27 and Ad Net Zero wrapping last week, the marketing industry is paying more attention to its role in the climate crisis. But what is that role, and what should it be? We asked seven industry leaders.
A recent report found that advertising adds 32% to individuals’ carbon footprints. Some industry figures have made radical proposals, such as a windfall tax for marketers. But what does the rest of the industry think about its own responsibilities and capacities for change? We as