15-11-2017 08:15 via thedrum.com

What I learned from YouTube’s viewers research

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I’m a professional sceptic.
 
It’s in my job description.
 
Or maybe I’m just awkward.
 
When I read or listen, I wonder about the agenda behind it, and find the flaws.
 
When it’s media owner research, it’s easier, as it’s obviously going to be partial nonsense.
 
But something strange happened recently.
 
Google gave me access to new research about attention and YouTube.
 
And I think I learned somet
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