What Hollywood and the Oscars can learn from marketers in representing Latinos

Representation at the Academy Awards is drawing more attention from minority groups keen to see role models of their own descent on the big screen, Ana Valdez, executive director of the Latino Donor Collaborative (LDC) claims Hollywood has a lot to learn from the marketing industry which has grown to learn the growing importance of the “Latin Wallet”.
Hot on the heels of a two year #OscarsSoWhite protest campaign which threatened the Academy’s very existence if it could not sta