What does WH Smith’s new high street name TGJones actually mean?

New owner Modella says made-up moniker aims to evoke ‘sense of family’, but brand experts unconvincedWH Smith name to disappear from high street in agreed £76m sale to ModellaBusiness live – latest updatesThe news of the disappearance of the WH Smith name from British high streets after 233 years has rapidly been supplanted by a question: who, or perhaps what, is its replacement TGJones?Included in the announcement from the new owner, Modella Capital, which has acquired t