What does Twitter tension mean for advertisers?

Is it the end of Twitter as we know it? Amid Muskian chaos, Nick Smith of John Ayling & Associates unpacks what Twitter's new trajectory might mean for advertisers. 
With all the upheaval at Twitter Towers, the most immediate and obvious question for any advertiser is whether to pause spend. The question implies a temporary decision; it assumes that things will settle down, that common sense will prevail, and we’ll all be back to normal in a few weeks. 
But anyone f