What does luxury mean for today’s consumer?

Emma Fisher, guest editor of The Drum Network's luxury issue, looks at the modern day definition.
A significant market evolution is ongoing with consumers shunning traditional luxury goods in search of novel, unique labels and new product categories like experiential luxury and art. While this should not be an alarming watershed for traditional luxury consumers, it’s indicative of the desire for the lifestyle that affords the product or experience, rather than the product itself. The emerg