What does it take to be a great creative? See what Huge's Hans Neubert thinks

Design agency Huge’s chief creative officer Hans Neubert thinks any great creative needs to have grit, optimism, diversity and a lot of empathy to ensure the work and the customer is always kept happy.
Speaking to The Drum, Neubert discussed the importance of fully understanding the customer, saying: “The most interesting problems today are people problems, user experience problems. They are problems where you have to put yourself in the shoes of consumers as well as client