What do marketers need to know about content marketing?

Creating the right content to engage with customers has become increasingly important. Research by the Content Marketing Institute recently found that 57% of marketers have not been devoting enough time to content marketing, with 40% facing strategy issues.
So what can marketers do differently? The Drum, in partnership with programmatic advertising technology company PulsePoint, has launched a report exploring key areas marketers need to focus on to achieve success in their content marketing cam