What China is getting right in ecommerce and what the West can learn

With a huge population, robust economy and growing culture of consumerism, it’s no wonder that ecommerce is booming in China. The nascent ecommerce market in that country stands at $376 billion, exceeding the US market’s $322 billion – and it’s growing at twice the pace of the US market.
While both countries are enjoying robust ecommerce markets, there are few similarities between the two markets – both in culture and in user behavior. It’s these differences t