What can Samsung do to move forward?

Reading the news on the Samsung Galaxy Note 7 has made me feel sorry for Samsung. My team specializes in working with challenger brands who are trying to beat the top industry competition, and Samsung has been the ultimate challenger brand taking on Apple with the Galaxy Note 7 launch. They had a strongly reviewed product that consumers seemed to love.
How quickly things can change.
To go from a product launch to the death of a product, within a few short months, is going to have lasting impacts