What can internal comms learn from consumer journalism?

The rise of broadband, smartphones and social media has changed the way that we consume news outside of work. Yet often, internal communications seems stuck in the dark ages of bland newsletters and email marketing that doesn’t quite hit the mark.
Our attention span is the shortest it has ever been – at just eight seconds – we dual screen more than ever before, and we’re likely to stop reading an article after 15 seconds. Err, you're still with me, yes?
Consumer jour