What can advertising learn from the film industry?

The ad industry is evolving at breakneck speed to prepare for a platform-based, non-AOR future. It’s like reading tealeaves to predict the outcome, but there is a cousin industry we can look to for potential insights: feature films. 
I’ve spent 20+ years in visual effects, a core competency that I’ve applied across features, commercials, digital, OOH, AR/VR, etc. This industry is deeply technical and creative, and for better or worse, has always been project-based, where y