06-10-2016 03:15 via thedrum.com

What brands need to know about VR

The virtual reality industry is developing at a rapid pace, with advancements in technology being made on a weekly basis and the creative potential of this uniquely immersive medium being explored across the globe.  With eight major tech companies releasing consumer headsets this year and top platforms such as Google and Facebook on board, brands and advertisers have a unique opportunity to capture a new and wider audience in a way that’s never been done before.
Here are a few things
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