What brands need to know about sports sponsorship

In my 12 years working in on both sides of the fence at the Evening Standard, I have never had a single complaint from a reader about any sports sponsorship that we have carried.
The make-up of sponsorships at ESI Media has changed radically in that time. As sports editor, its purpose was to pay for writers to travel overseas, to now, where over the past six years as head of sponsorship we’ve developed campaigns that use every touchpoint across all our platforms.
This is a great testament