21-04-2017 15:48 via thedrum.com

What brands can learn from Facebook’s gamble on AI, VR and mind-reading

When day one of Facebook’s much-hyped F8 conference came to a close, we were left a little shellshocked. Traditionally these conferences will drip-feed bits of information, most of which is only relevant to developers, and save a few big announcements until the end. This time around, the news just kept flowing.
Facebook announced ambitious moves on Facebook Messenger 2.0 and chatbots (or Messenger bots, as they would prefer you to call them). It is creating a virtual reality social platfor
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