What B2B brands can teach B2C marketers about customer experience

Business-to-business (B2B) marketing has long been deemed the poor cousin of its consumer-focused counterpart.
But B2B brands can no longer afford to lag behind consumer brands when it comes to customer experience given people measure brands by the same standard no matter if it’s a business or personal purchase.
As a result, there is now far less of a void between best practice in B2B and B2C marketing, creating many more opportunities for consumer marketers to learn from their business p