What a seven-year-old can teach you about segmentation

My seven-year-old consciously adapts his voice, words, and communication style to suit who he talks to. Marketers today (especially those with digital in their title) focus so much on tactics that they’ve forgotten about strategy. Segmentation is at the heart of marketing. Who are your customers? What are their needs? How do we communicate with them in a way that resonates and incites action?
By concentrating all your efforts and energy on a market segment you can create competitive advant