What a seven-year-old can teach us about the decline in live sport viewing

Forgive me a little personal indulgence for a moment.
My son, Jax, is seven years old and a football nut. He consumes every part of the game imaginable. This means non-stop playing of FIFA 16 on his iPad, and an addiction to Football Manager so worryingly deep that he can name the stamina, strength, and pace attributes of pretty much any player. He collects and trades Match Attacks, buys Match and Kick magazines, watches Premier league Classics and Match Of The Day before school and so much