02-05-2018 20:31 via thedrum.com

WeWork clears up misconceptions about its coworking spaces in first digital campaign

WeWork has launched its first-ever digital campaign in hopes of clearing up any confusion around what exactly its coworking spaces have to offer.
The campaign consists of a handful of short videos that contrast staid, drab offices with WeWork’s vibrant and trendy spaces. In one spot, a trio of worn out office workers play with paper airlines and throw cramped paper balls into garbage cans to try and beat the afternoon slump. When a paper airline toss leads them through the doors of a WeWor
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