‘We’ve got to bring art back to advertising’: 4A’s attendees talk storytelling in 2017

“Storytelling” and “content marketing” have been the buzzwords du jour of the ad world in recent years, so much so that the latter was voted as the ANA’s Marketing Word of the Year in 2015. While both are favorite topics of discussion at advertising panels and events, a number of industry execs at the 4A’s Transformation conference in Los Angeles said that there needs to be less talk around storytelling and more doing.
“We’re living in a world of s