Westons Cider awards £3m media buying account to M/Six

Beverage brand Westons Cider has pressed media agency M/Six into service for its £3m UK media planning and buying account, supplanting incumbent Universal McCann.
The family firm has been producing cider from its Herefordshire base since 1880 and harbours ambitious growth plans to increase the business by over 40% as soon as 2023, at which point it hopes to have a turnover in excess of £85m.
This follows the unveil of a new brand identity last October designed to counter large amount