West to East: how AnalogFolk found a new rhythm for Asia Pacific

If you read almost any research on global marketing trends, particularly around advertising spend, Asia is the region of growth. Agencies, such as AnalogFolk, are slowly building up an Asian presence, driven by client demand as this growth transpires.
Taking a UK business and transporting it into Asia isn’t easy as there are lots of nuances and differences have to be considered. Having launched into Asia Pacific seven years ago, first into Australia, followed by Hong Kong and Shanghai, co-