‘We’re calling shotgun’: former 72andSunny exec Hilary Craven launches brand consultancy Sidecar

Hilary Craven, former executive at 72andSunny and chief marketer at the LA office of RTO+P announced the launch of her own brand consultancy, Sidecar.
This new consulting practice she built has reported competencies in brand strategy, earned media strategy and execution, and strategic partnerships. Craven, who had joined RTO+P in 2015 after spending six years at 72andSunny, credits her experience launching such divisions in previous agency roles set her up to create a different kind of bran