‘Welcome to Ad Land; capital: Average’ – Tony Cullingham’s final words to Watford graduates

I recently gave a speech at the Watford Advertising Course Graduation for the classes of 2016 and 2017. The graduates are all in agencies such as BBH, VCCP, Blink, AMV, BBC, Channel 4, Y&R and Wieden+Kennedy. Here is a precis of the talk.
Ad Land. 
Population: Worried. 
Capital: Average. 
Currency: The Dull.
Welcome to Ad Land. 
A complicated world of dense areas, false trails, mirages and long fruitless treks. Before setting out on any journey young creatives n