Weetabix on why TV is ‘very hard to beat’ for ROI

Armed with a £10m investment from its new US parent company Post Holdings, Weetabix is hoping a mixture of TV advertising and shopper marketing will help the cereal brand stay top of mind with consumers.
“We want to become even more relevant and that’s everything from being front of mind and to making sure that we’ve got a regular presence in media. The very best way we’re seeing to do that is through regular TV advertising,” explains Weetabix head of brand, K