Weetabix aims to ‘bust the myth that all cereal is created equal’ to combat sugar fears

Weetabix will be rolling out the traffic light system across all its variants including On The GoWeetabix is introducing a traffic light system on pack to bust myths around the sugar levels in breakfast cereal and build trust with consumers by “informing them about what they are putting in their baskets”.
Mintel data shows that 52% of those who eat breakfast cereals say they check the sugar content before choosing a new cereal and 31% say concerns over sugar content have caused them