13-06-2017 12:46 via thedrum.com

Website search and Google are a completely different ball game

Google has completely transformed how we all find, find out and buy online. Most likely, when you think of something you need or want, even if you already know where to go, you’ll search on Google first and then continue your journey. 
Google’s algorithm is amazingly well developed in understanding what people are after and then ranking results by relevancy and authority on the topic. However, this is not an article about SEO. It is about website search.
Because of how advanced
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