We need to stop talking about ‘stripped back’ design and the death of craft

Craft is dead. Reductive design is the new aesthetic. Visual storytelling is the cornerstone of brand expression, yet minimalism is all we have time for. There’s so much oversimplification and contradiction in our analysis of design right now, it could be dangerous to your intellectual health to believe any of it. So what should you believe? Has design got its reductive groove on? Is it here to stay, or is it just a trend?
The Design Lions at Cannes provided a few clues. Tokyo agency Bulle