We need straight-talking brands more than ever right now

Fake news, data breaches, online propaganda. These days people are increasingly suspicious about the information they consume, and with good reason. Not a day seems to go by at the moment without some new piece of misinformation causing a scandal. The current ‘post-truth’ climate has materially undermined the public’s faith in the media, government and business.
Interestingly, as a consequence, the latest Edelman Trust Barometer identifies a revival of faith in certified expert