We need advertising more than ever

It’s a year since I joined the Advertising Association (AA) as communications director and it’s a dream role - I’ve always been a fervent supporter of commercial media and of advertising’s importance as an essential revenue stream. To me, advertising is a lifeblood for creativity in our culture. Twelve months in and I believe the case for advertising is stronger than ever. You would say that, wouldn’t you, I hear you cry, so let me try and explain why…
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