We Fight Any Claim enlists John Cleese for its first marketing campaign

John Cleese is stepping up as the face of We Fight Any Claim’s (WFAC) first ever marketing campaign.
As part of WFAC’s mission to help those who have been mis-sold PPI, The Fawlty Towers comedian stars in the ad with a pair of stockings on his head, hinting at the fact PPI could be a form of robbery by banks with before explaining he simply “likes to wear women’s lingerie”.
The campaign, created collaboratively by Certain and Beginning Middle End, was made with