WE Communications gets the keys to drive Infiniti Lab’s communication strategy in Singapore

WE Communications has been selected to run Auto-maker Infiniti’s ignition program, Infiniti Lab in Singapore.
The agency will identify and drive storytelling opportunities, showcasing start-ups in smart mobility, and raise awareness across the company’s various channels.
Infiniti Lab is an eight-week accelerator program for start-ups to connect with automotive and connectivity experts and resources. WE will develop a media plan for the eight-week period, as well as activate social, t