‘We challenge each other to think bigger’: Independent Insights featuring AgileCat’s Peter Madden

Welcome to Independent Insights, a regular series that features interviews with independent agency leaders across the country. This week we’re featuring a Q&A with Peter Madden, president and chief executive of AgileCat.
In 2001, Peter Madden decided to open up his own scrappy shop in his hometown of Philadelphia after finding himself disillusioned with the layers and processes found at larger agencies.
He settled on the name AgileCat for his new venture, hoping the moniker would