We carried out a digital detox – and all it did was remind us digital is everywhere

Last week, we conducted an experiment. We challenged everyone in the agency to give up their mobile phone for 24 hours. Could an office full of digital natives survive in the urban jungle without their precious smartphones?
The first problem was getting people to take the plunge. “I could easily live without my phone,” was a typical response... “Just not today.”  
Of the people that we did manage to persuade to participate, there were no huge surprises. They felt dis