Warner Bros employs Artists to Watch to identify future streaming hits

Warner Bros Records has launched a new label imprint called Artists to Watch designed to root out singles which have the potential to grow into global streaming hits.
Managed by Kieron Donoghue, vice president of global playlists strategy and curation, at Warner Music, the initiative will build on the success of Marc's ‘Show You The Light’, which subsequently racked up over 12m Spotify streams.
Phil Christie, president at Warner Bros. Records UK, commented, “Kieron ha