Wanted: a Modern Content Coalition

A decade ago DigitasLBi created the first NewFront as a stand for premium digital video and a virtual clunk on the heads of decision-makers to get them to pay attention to digital. The name “NewFront” doesn’t exactly disguise where we thought the money to support this attention would come from. 
In 2008, digital ad spending represented less than 10% of total ad spend, and for many brands it was an afterthought. Today, digital represents 40% of ad spend and is poised to sur