Walmart taps TripAdvisor for new CMO

Walmart is revamping its US marketing team with former TripAdvisor chief marketing officer Barbara Messing taking up the reins at the retail giant, and American Express’ Janey Whiteside taking a newly created role at the retail giant.
Janey Whiteside is joining the retailer as chief customer officer in the US, a newly created role, having previously served as executive vice president and general manager of global premium products and benefits at American Express.
Meanwhile, chief mark