17-01-2017 15:58 via thedrum.com

Walmart see largest Social Lift from commercials in December

 
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Found Remote is continuing our partnership with 4C to look at brands' Social Lift after their commercials air. Walmart took the big win for the holiday season last year. Here are the full insights for the above charts.
The Walmart holiday TV campaign drove over 120% social engagement lift on broadcast and cable to earn the retailer the top spots in both rankings. The retailer delivered just under 20,000 TV ads on ca
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