12-12-2016 15:00 via thedrum.com

Walmart and Amazon see largest Social Lift from commercials in November 2016

 
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Found Remote is continuing our partnership with 4C to look at brands' Social Lift after their commercials air. Walmart and Amazon were in the lead in November as the holiday season heated up. Here are the full insights for the above charts.
Walmart’s ads during the week of Black Friday drove over 190% engagement lift on broadcast and 139% engagement lift on cable, which raised Walmart’s overall TV Social Lift Impact in November and p
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